concept

customer engagement

Also known as: customer engagement, client engagement, consumer engagement

Facts (10)

Sources

Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing Feb 11, 2025 3 facts

claimCustomer engagement in marketing is defined as a customer's behavior toward a firm that originates from a motivational driver.

referenceNigam, A., & Dewani, P. P. (2021) conducted an exploratory study titled 'Consumer engagement through conditional promotions: an exploratory study' published in the Journal of Global Information Management, which examines how conditional promotions influence consumer engagement.

The psychological mechanisms through which digital content ... frontiersin.org Frontiers Nov 12, 2025 2 facts

referenceDurmaz G., Melewar T. C., Dennis C., and Dilmperi A. published 'Emotional value and brand attachment towards private label brands: the influence on value cocreation behaviour and customer engagement' in the book 'Advances in national brand and private label marketing' (edited by Gázquez-Abad J. C., Occhiocupo N., and Ruiz-Real J. L.) in 2024, published by Springer Nature Switzerland.

claimRoy, Singh, Sadeque, Harrigan, and Coussement (2023) investigated customer engagement with digitalized interactive platforms in the retail sector.

Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org Frontiers 1 fact

referenceSong et al. (2025) published 'The neuromarketing: bridging neuroscience and marketing for enhanced consumer engagement' in IEEE Access, which discusses the integration of neuroscience and marketing.

SSRN 3618442 | PDF | Behavioral Economics | Risk - Scribd scribd.com Scribd 1 fact

perspectiveUnderstanding behavioral factors such as cognitive biases and heuristics is necessary for insurance companies to improve the presentation of insurance products and enhance customer engagement.

Scrolling Into Choice: The Psychology and Practice of Social Media ... acr-journal.com Advances in Consumer Research Oct 24, 2025 1 fact

referenceLinda Dam, Anne Marie Basaran Borsai, and Benjamin Burroughs (2023) examined the phenomenon of 'Mukbang' influencer marketing and consumer engagement with food brands, published in the Journal of Promotion Management.

Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research Aug 9, 2025 1 fact

claimGvili Y. and Levy S. investigated the role of social capital in consumer engagement with electronic word-of-mouth (eWOM) on social media in 2018.

LLM-Powered Knowledge Graphs for Enterprise Intelligence and ... arxiv.org arXiv Mar 11, 2025 1 fact

claimDisconnected data silos within enterprises, such as emails, calendars, documents, and activity logs, obstruct the extraction of actionable insights and diminish efficiency in workflows like product development, client engagement, meeting preparation, and analytics-driven decision-making.