Nigam, A., & Dewani, P. P. (2021) conducted an exploratory study titled 'Consumer engagement through conditional promotions: an exploratory study' published in the Journal of Global Information Management, which examines how conditional promotions influence consumer engagement.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• customer engagement concept