Durmaz G., Melewar T. C., Dennis C., and Dilmperi A. published 'Emotional value and brand attachment towards private label brands: the influence on value cocreation behaviour and customer engagement' in the book 'Advances in national brand and private label marketing' (edited by Gázquez-Abad J. C., Occhiocupo N., and Ruiz-Real J. L.) in 2024, published by Springer Nature Switzerland.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• brand attachment concept
• customer engagement concept