Understanding behavioral factors such as cognitive biases and heuristics is necessary for insurance companies to improve the presentation of insurance products and enhance customer engagement.

Authors

• Person: Not available Organization: Scribd
  SSRN 3618442 | PDF | Behavioral Economics | Risk - Scribd

Sources

• SSRN 3618442 | PDF | Behavioral Economics | Risk - Scribd www.scribd.com Scribd via serper

Referenced by nodes (4)

• heuristics concept
• cognitive bias concept
• insurance products concept
• customer engagement concept