Gvili Y. and Levy S. investigated the role of social capital in consumer engagement with electronic word-of-mouth (eWOM) on social media in 2018.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (2)

• customer engagement concept
• social media concept