Linda Dam, Anne Marie Basaran Borsai, and Benjamin Burroughs (2023) examined the phenomenon of 'Mukbang' influencer marketing and consumer engagement with food brands, published in the Journal of Promotion Management.

Authors

• Person: Not available Organization: Advances in Consumer Research
  Scrolling Into Choice: The Psychology and Practice of Social Media ...

Sources

• Scrolling Into Choice: The Psychology and Practice of Social Media ... acr-journal.com Advances in Consumer Research via serper

Referenced by nodes (2)

• influencer marketing concept
• customer engagement concept