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consumer purchase decisions
Also known as: consumer purchasing decisions, purchasing decisions, customer purchasing decisions
Facts (11)
Sources
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 4 facts
referenceThe NeuroTypology 3 × 3 framework is a model for analyzing consumer purchase decisions, structured along two dimensions: decision-making stages (Pre-purchase, Purchase, and Post-purchase) and components of attitude (Affective, Behavioral, and Cognitive).
referenceXu and Liu (2024) utilized machine learning to decode consumer purchase decisions by exploring the predictive power of EEG features in online shopping environments.
claimApplying deep learning models to multimodal data, including brain signals, eye-tracking, facial expressions, and physiological indicators, enables more accurate prediction of consumer purchasing decisions, preferences, and emotional reactions.
claimIncorporating implicit association tests (IATs) alongside neural measurements can help researchers identify the unconscious processes and subconscious factors that shape consumer purchasing choices.
Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com 4 facts
referenceConsumer psychology examines core drivers of consumer behavior, including purchasing decisions, emotional triggers, and impulse buying, such as why shoppers splurge on unnecessary sale items, as noted by Rook (1987).
claimConsumer psychology differs from traditional marketing by focusing on the psychological drivers of purchasing decisions, such as how a shopper's mind processes price points or reacts to brand logos, rather than focusing primarily on logistics and reach.
claimConsumer psychology functions as a scientific discipline that explains the motivations behind purchasing decisions, brand loyalty, and consumer abandonment of products.
measurementMartin Lindstrom (2010) estimated that 95% of consumer purchasing decisions are made subconsciously.
Neural mechanisms of credit card spending | Scientific Reports nature.com Feb 18, 2021 1 fact
claimPayment method influences consumer purchasing decisions when presented alongside price information, but does not influence decisions at the final checkout stage after the consumer has formed the intention to purchase.
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 1 fact
referenceJia, Li, and Liu (2023) in 'Expectation-based consumer purchase decisions: behavioral modeling and observations' model and observe how consumer expectations influence purchase decisions.
Consumer Behavior | Psychology Today psychologytoday.com 1 fact
claimConsumers often make purchasing decisions based on anxiety, faulty logic, or a desire for social status rather than rational need.