The NeuroTypology 3 × 3 framework is a model for analyzing consumer purchase decisions, structured along two dimensions: decision-making stages (Pre-purchase, Purchase, and Post-purchase) and components of attitude (Affective, Behavioral, and Cognitive).

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• consumer purchase decisions concept