Consumer psychology functions as a scientific discipline that explains the motivations behind purchasing decisions, brand loyalty, and consumer abandonment of products.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (3)

• consumer psychology concept
• customer loyalty concept
• consumer purchase decisions concept