Applying deep learning models to multimodal data, including brain signals, eye-tracking, facial expressions, and physiological indicators, enables more accurate prediction of consumer purchasing decisions, preferences, and emotional reactions.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (6)

• Eye-tracking concept
• consumer preferences concept
• multimodal data integration concept
• consumer purchase decisions concept
• deep learning models concept
• facial expressions concept