Consumer psychology examines core drivers of consumer behavior, including purchasing decisions, emotional triggers, and impulse buying, such as why shoppers splurge on unnecessary sale items, as noted by Rook (1987).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (4)

• consumer psychology concept
• impulse buying concept
• emotional triggers concept
• consumer purchase decisions concept