Xu and Liu (2024) utilized machine learning to decode consumer purchase decisions by exploring the predictive power of EEG features in online shopping environments.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• consumer purchase decisions concept
• machine learning concept