Incorporating implicit association tests (IATs) alongside neural measurements can help researchers identify the unconscious processes and subconscious factors that shape consumer purchasing choices.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• unconscious processes concept
• Implicit Association Test concept
• consumer purchase decisions concept