entity

Coca-Cola

Also known as: Coke

Facts (10)

Sources

Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer Feb 28, 2023 3 facts

claimFerraro et al. (2009) hypothesize that consumers are unintentionally exposed to many different brands in everyday life through incidental encounters, such as seeing posters, T-shirts with logos, or people consuming branded products like Coke cans.

referenceSmarandescu and Shimp (2015) published 'Drink Coca-Cola, eat popcorn, and choose Powerade: testing the limits of subliminal persuasion' in Marketing Letters, which investigates the boundaries of subliminal persuasion.

accountJames Vicary, an American advertising agency owner, claimed in 1957 that flashing the phrases “Drink Coca-Cola” and “Eat Popcorn” for a few milliseconds during a movie screening resulted in an 18% increase in Coca-Cola sales and a 50% increase in popcorn sales.

The Western Diet: Processed Foods and Meats Are Killing Us sentientmedia.org Sentient Media Jan 10, 2019 2 facts

measurementCoca-Cola sells over 500 brands in more than 200 countries.

claimCoca-Cola distributes free plastic chairs, tables, and shop signs to establishments in the poorest nations in exchange for those establishments selling Coca-Cola products.

Chapter 8 – Risk and Return – Fundamentals of Finance pressbooks.pub Pressbooks 1 fact

claimShares of companies in the same industry, such as Coca-Cola and Pepsi, often exhibit high positive correlation because they are impacted similarly by sector-specific factors like consumer preferences.

Thinking vs Feeling: The Psychology of Advertising | USC MAPP ... appliedpsychologydegree.usc.edu USC Applied Psychology Nov 17, 2023 1 fact

accountCoca-Cola's "Happiness Factory" campaign successfully cultivated a connection between the brand, joy, and optimism by depicting happy friends and families in cheery settings over several decades.

Examine how psychological techniques are used to influence ... linkedin.com Nathaniel · LinkedIn Aug 10, 2023 1 fact

claimCoca-Cola's holiday commercials and Nike's inspirational messages are examples of successful emotional advertising campaigns.

How the “Scientific Consensus” on Global Warming Affects ... heritage.org The Heritage Foundation Oct 26, 2010 1 fact

claimCoca-Cola's environmental initiative focuses on water stewardship, sustainable packaging, and climate protection.

Does the combination of sustainable business model patterns lead ... link.springer.com Springer Feb 20, 2023 1 fact

accountCoca-Cola experienced difficulties selling its value proposition in Spain because it marketed beverages in two-liter bottles, similar to its US strategy, while Spanish households typically used small refrigerators.