James Vicary, an American advertising agency owner, claimed in 1957 that flashing the phrases “Drink Coca-Cola” and “Eat Popcorn” for a few milliseconds during a movie screening resulted in an 18% increase in Coca-Cola sales and a 50% increase in popcorn sales.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (2)

• Coca-Cola entity
• subliminal advertising concept