Coca-Cola experienced difficulties selling its value proposition in Spain because it marketed beverages in two-liter bottles, similar to its US strategy, while Spanish households typically used small refrigerators.

Authors

• Person: Not available Organization: Springer
  Does the combination of sustainable business model patterns lead ...

Sources

• Does the combination of sustainable business model patterns lead ... link.springer.com Springer via serper

Referenced by nodes (3)

• U.S. location
• Spain location
• Coca-Cola entity