Coca-Cola's "Happiness Factory" campaign successfully cultivated a connection between the brand, joy, and optimism by depicting happy friends and families in cheery settings over several decades.

Authors

• Person: Not available Organization: USC Applied Psychology
  Thinking vs Feeling: The Psychology of Advertising | USC MAPP ...

Sources

• Thinking vs Feeling: The Psychology of Advertising | USC MAPP ... appliedpsychologydegree.usc.edu USC Applied Psychology via serper

Referenced by nodes (1)

• Coca-Cola entity