Ferraro et al. (2009) hypothesize that consumers are unintentionally exposed to many different brands in everyday life through incidental encounters, such as seeing posters, T-shirts with logos, or people consuming branded products like Coke cans.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Coca-Cola entity