Smarandescu and Shimp (2015) published 'Drink Coca-Cola, eat popcorn, and choose Powerade: testing the limits of subliminal persuasion' in Marketing Letters, which investigates the boundaries of subliminal persuasion.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Coca-Cola entity