Knowledge Tree
social media marketing
Also known as: social media marketing activities
Facts (13)
Sources
Scrolling Into Choice: The Psychology and Practice of Social Media ... acr-journal.com Oct 24, 2025 5 facts
referenceKikelomo Fadilat Anjorin, Mustafa Ayobami Raji, and Hameedat Bukola Olodo published a comprehensive review in 2024 titled 'The influence of social media marketing on consumer behavior in the retail industry' in the International Journal of Management & Entrepreneurship Research.
referenceAmbika Singh (2025) studied the impact of social media marketing on consumer purchase decisions, published in the International Journal of Scientific Research in Engineering and Management.
referenceSachin Yadav (2025) studied the impact of social media marketing on consumer purchase decisions, published in the International Journal of Scientific Research in Engineering and Management.
referenceDr. Baisakhi Mitra, Mustaphi, and N. L. Dalmia authored the paper 'Social Media Marketing and Its Impact on Consumer Perception with Respect to Beauty and Personal Care Products' in 2025.
referenceMeimona Abdelrhim Bushara, Ahmed Hassan Abdou, Thowayeb H. Hassan, Abu Elnasr E. Sobaih, Abdullah Saleh Mohammed Albohnayh, Waleed Ghazi Alshammari, and Mohammed Saleh Aldoreeb published 'Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?' in Sustainability in 2023.
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 4 facts
claimRimadias, Alvionita, and Amelia (2021) examined the use of social media marketing to establish brand awareness, brand image, and brand loyalty within the tourism sector in Indonesia.
referenceSharma et al. (2022) employed a multi-analytic approach to predict the influence of social media marketing on consumer purchase intention.
referenceDella Ayu Sevira (2023) found that social media marketing activities affect brand loyalty and the willingness to pay a premium price, with brand equity acting as an intervening variable and income level acting as a moderating variable.
referenceEmini A. published 'Social media marketing and purchase intention: evidence from Kosovo' in Ekon. Misao Praksa in 2021 (doi: 10.17818/EMIP/2021/2.8).
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 3 facts
referenceRúa-Hidalgo et al. (2021) utilized facial expression analysis (FAC), galvanic skin response (GSR), and eye-tracking (ET) to study social media marketing.
referenceWajid et al. (2021) utilized electroencephalography (EEG) to study social media marketing.
referenceZhang and Lee (2022) proposed a "Two Rivers" brain map for social media marketing, identifying reward and information value as drivers of SNS consumer engagement.
The influence of psychological factors on investment decision making exsys.iocspublisher.org Jan 18, 2024 1 fact
referenceEisenbeiss, Hartmann, and Hornuf (2023) investigated which social media marketing posts trigger investment decisions for equity crowdfunding in their paper 'Social media marketing for equity crowdfunding: Which posts trigger investment decisions?', published in Finance Research Letters.