Della Ayu Sevira (2023) found that social media marketing activities affect brand loyalty and the willingness to pay a premium price, with brand equity acting as an intervening variable and income level acting as a moderating variable.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• customer loyalty concept
• social media marketing concept