Zhang and Lee (2022) proposed a "Two Rivers" brain map for social media marketing, identifying reward and information value as drivers of SNS consumer engagement.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• reward concept
• social media marketing concept