Eisenbeiss, Hartmann, and Hornuf (2023) investigated which social media marketing posts trigger investment decisions for equity crowdfunding in their paper 'Social media marketing for equity crowdfunding: Which posts trigger investment decisions?', published in Finance Research Letters.

Authors

• Person: Not available Organization: JMAS
  The influence of psychological factors on investment decision making

Sources

• The influence of psychological factors on investment decision making www.exsys.iocspublisher.org JMAS via serper

Referenced by nodes (1)

• social media marketing concept