reference
Meimona Abdelrhim Bushara, Ahmed Hassan Abdou, Thowayeb H. Hassan, Abu Elnasr E. Sobaih, Abdullah Saleh Mohammed Albohnayh, Waleed Ghazi Alshammari, and Mohammed Saleh Aldoreeb published 'Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?' in Sustainability in 2023.
Authors
Sources
- Scrolling Into Choice: The Psychology and Practice of Social Media ... acr-journal.com via serper
Referenced by nodes (2)
- social media marketing concept
- perceived value concept