reference
Kikelomo Fadilat Anjorin, Mustafa Ayobami Raji, and Hameedat Bukola Olodo published a comprehensive review in 2024 titled 'The influence of social media marketing on consumer behavior in the retail industry' in the International Journal of Management & Entrepreneurship Research.
Authors
Sources
- Scrolling Into Choice: The Psychology and Practice of Social Media ... acr-journal.com via serper
Referenced by nodes (2)
- social media marketing concept
- consumer behavior concept