concept

perceived value

Also known as: perceived value of products, consumer perception of value, Perceived Value of Products

Facts (10)

Sources

Psychological triggers in online shopping: The influence of scarcity ... academia.edu Academia.edu 2 facts

referenceThe article 'Scarcity Effect and Consumer Decision Biases: How Urgency Influences the Perceived Value of Products' analyzes how urgency impacts the perceived value of products and consumer decision biases.

claimH. Gierl and V. Huettl (2022) state that scarcity effects on perceived value are influenced by product type and demand-supply framing.

The Science of Marketing: Cognitive Biases That Shape Purchasing ... digitalmarketinglaboratory.com Digital Marketing Laboratory Jan 20, 2025 1 fact

claimExclusive product drops, such as limited-release sneakers from Nike, increase perceived value and social status by utilizing scarcity.

Development of Behavioral Economics - NCBI - NIH ncbi.nlm.nih.gov Beatty A, Moffitt R, Buttenheim A · National Academies Press 1 fact

referenceIan Krajbich and Stephanie M. Smith published 'Gaze amplifies value in decision making' in Psychological Science in 2019, asserting that visual attention (gaze) increases the perceived value of items during the decision-making process.

Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing Feb 11, 2025 1 fact

claimByrne et al. (2019), Bagozzi et al. (2002), Hirschman & Holbrook (1982), Martin & Levey (2013), and Rescorla (2014) provide empirical evidence that emotional narratives in advertising lead to stronger consumer loyalty and perceived value.

How Scarcity Marketing Uses Limited Availability to ... marketmindshift.com Mindy Weinstein · Market MindShift Mar 13, 2025 1 fact

claimScarcity influences consumer behavior by triggering psychological responses such as Fear Of Missing Out (FOMO) and increased perceived value, which increases the likelihood of consumers acting quickly to secure an item.

Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet 1 fact

measurementPricing tweaks, such as setting a price at $9.99, can lift sales by 24% by influencing consumer perception of value.

The Power of Scarcity and Urgency: Behavioral Economics in ... marketingcourse.org MarketingCourse.org Apr 28, 2025 1 fact

claimBehavioral economics principles, such as scarcity and urgency, increase perceived value and drive immediate action by tapping into consumer motivations like the fear of missing out and the desire for immediate gratification.

Archetypes of open-source business models | Electronic Markets link.springer.com Springer Jun 14, 2022 1 fact

claimThe authors excluded the 'perceived customer value' dimension in the archetype evaluation to avoid uncertainties and blurriness because it is subjective in nature.

Scrolling Into Choice: The Psychology and Practice of Social Media ... acr-journal.com Advances in Consumer Research Oct 24, 2025 1 fact

referenceMeimona Abdelrhim Bushara, Ahmed Hassan Abdou, Thowayeb H. Hassan, Abu Elnasr E. Sobaih, Abdullah Saleh Mohammed Albohnayh, Waleed Ghazi Alshammari, and Mohammed Saleh Aldoreeb published 'Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?' in Sustainability in 2023.