Exclusive product drops, such as limited-release sneakers from Nike, increase perceived value and social status by utilizing scarcity.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (2)

• Nike entity
• perceived value concept