Byrne et al. (2019), Bagozzi et al. (2002), Hirschman & Holbrook (1982), Martin & Levey (2013), and Rescorla (2014) provide empirical evidence that emotional narratives in advertising lead to stronger consumer loyalty and perceived value.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (2)

• perceived value concept
• customer loyalty concept