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influencer marketing
Also known as: influencer advertising, influencer-based digital marketing
Facts (14)
Sources
Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Aug 9, 2025 3 facts
claimInfluencer marketing leverages relatable personalities to appeal to consumer aspirations, increasing the likelihood that consumers will internalize recommendations and make impulsive purchases when products are shown in real-life settings.
claimInfluencer marketing uses relatable personalities to appeal to consumer aspirations.
claimInfluencer marketing uses relatable personalities to appeal to consumer aspirations, increasing the likelihood that consumers will internalize recommendations and make impulsive purchases when products are displayed in real-life settings.
The Power of Behavioural Economics in Advertising - A Marketers ... linkedin.com Oct 27, 2024 3 facts
claimInfluencer marketing amplifies social proof by using trusted public figures to endorse a product or service, which adds credibility and relatability.
claimInfluencer marketing adds a layer of credibility and relatability to advertisements by having trusted public figures endorse a product or service.
claimInfluencer marketing amplifies social proof by using trusted public figures to endorse products, which adds a layer of credibility and relatability.
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 2 facts
referenceShah et al. (2023) investigated the drivers of follower-influencer intention in influencer marketing, specifically focusing on emotional attachment and quality of information.
referenceGeng R., Chen X., and Wang S. published 'Wear in or wear out: how consumers respond to repetitive influencer marketing' in Internet Res. in 2024 (doi: 10.1108/INTR-01-2022-0075).
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 2 facts
referenceFondevila i Gascón et al. (2020) and Pozharliev et al. (2022a,b) utilized electrodermal activity (EDA), eye-tracking (ET), and electroencephalography (EEG) to study influencer marketing.
referencePozharliev R., Rossi D., and De Angelis M. (2022a) used consumer neuroscience to study Instagram users' responses to influencer advertising, published in Psychology & Marketing.
Scrolling Into Choice: The Psychology and Practice of Social Media ... acr-journal.com Oct 24, 2025 2 facts
referenceMeizhi Pan, Markus Blut, Arezou Ghiassaleh, and Zach W. Y. Lee (2024) conducted a meta-analytic review of influencer marketing effectiveness, published in the Journal of the Academy of Marketing Science.
referenceLinda Dam, Anne Marie Basaran Borsai, and Benjamin Burroughs (2023) examined the phenomenon of 'Mukbang' influencer marketing and consumer engagement with food brands, published in the Journal of Promotion Management.
Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Feb 11, 2025 2 facts
claimGen Z favors digital channels for product discovery but approaches influencer marketing cautiously, indicating a selective use of social media content for purchasing decisions.
claimGen Z favors digital channels for product discovery but approaches influencer marketing cautiously, indicating a selective use of social media content for purchasing decisions.