Influencer marketing adds a layer of credibility and relatability to advertisements by having trusted public figures endorse a product or service.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (1)

• influencer marketing concept