Geng R., Chen X., and Wang S. published 'Wear in or wear out: how consumers respond to repetitive influencer marketing' in Internet Res. in 2024 (doi: 10.1108/INTR-01-2022-0075).

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• influencer marketing concept