Meizhi Pan, Markus Blut, Arezou Ghiassaleh, and Zach W. Y. Lee (2024) conducted a meta-analytic review of influencer marketing effectiveness, published in the Journal of the Academy of Marketing Science.

Authors

• Person: Not available Organization: Advances in Consumer Research
  Scrolling Into Choice: The Psychology and Practice of Social Media ...

Sources

• Scrolling Into Choice: The Psychology and Practice of Social Media ... acr-journal.com Advances in Consumer Research via serper

Referenced by nodes (1)

• influencer marketing concept