Influencer marketing leverages relatable personalities to appeal to consumer aspirations, increasing the likelihood that consumers will internalize recommendations and make impulsive purchases when products are shown in real-life settings.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• influencer marketing concept