Knowledge Tree
customer satisfaction
Also known as: consumer satisfaction
Facts (17)
Sources
Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com 7 facts
referenceOliver (1997) provided a behavioral perspective on consumer satisfaction.
measurementSatisfied customers spend 17% more and refer 50% more friends than unsatisfied customers, according to Hallowell (1996) and Reichheld & Sasser (1990).
referencePost-purchase and cultural dynamics in consumer psychology address customer satisfaction, regional consumption patterns, and their strategic implications, as discussed by Hofstede (2001).
measurementA 5% increase in customer satisfaction leads to a 25% increase in profits, according to Hallowell (1996) and Reichheld & Sasser (1990).
measurementSending a 'great choice!' email to a customer reduces cognitive dissonance by 20% and boosts satisfaction by 15%, according to Oliver (1997).
measurementConsumer satisfaction is determined by the gap between product delivery and promise; 80% of consumers rate a $20 shirt highly if it lasts for years, while 70% are dissatisfied if the product fades quickly, according to Anderson & Sullivan (1993).
measurementIncreasing customer satisfaction can hike profits by 25%.
A comprehensive overview on demand side energy management ... link.springer.com Mar 13, 2023 6 facts
formulaIn demand-side energy management modeling, S_i(i) represents customer satisfaction.
claimThe majority of the review focused on thermal comfort and appliance waiting time as methods to address customer satisfaction.
claimThe review focused primarily on thermal comfort and appliance waiting time as metrics to address customer satisfaction in demand side management.
formulaIn energy management modeling, Si(i) represents customer satisfaction.
referencePanda et al. (2022) assert that advanced optimization algorithms must be developed to enable efficient energy consumption scheduling and reduce dynamic tariffs, thereby preserving customer satisfaction and improving system cost efficiency.
perspectiveDemand side management programs should incorporate user experience at demand response events, social comfort, and other social variables to improve customer satisfaction.
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 3 facts
claimGhorbanzadeh and Rahehagh (2021) identified emotional brand attachment and brand love as emotional bridges in the process of transitioning from consumer satisfaction to brand loyalty.
claimParasuraman et al. (2021) developed a theory of customer delight to explain the psychological and service-oriented factors beyond basic customer satisfaction.
referenceFared M. A., Darmawan D., and Khairi M. published 'Contribution of e-service quality to repurchase intention with mediation of customer satisfaction: study of online shopping through marketplace' in J. Market. Bus. Res. (MARK) in 2021 (doi: 10.56348/mark.v1i2.37).
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 1 fact
claimLee et al. (2017) and Zhang and Lee (2022) assert that the post-purchase stage of consumer behavior provides valuable insights into the effectiveness of marketing strategies and consumer satisfaction.