Ghorbanzadeh and Rahehagh (2021) identified emotional brand attachment and brand love as emotional bridges in the process of transitioning from consumer satisfaction to brand loyalty.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• customer satisfaction concept
• customer loyalty concept