Lee et al. (2017) and Zhang and Lee (2022) assert that the post-purchase stage of consumer behavior provides valuable insights into the effectiveness of marketing strategies and consumer satisfaction.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (4)

• customer satisfaction concept
• post-purchase stage concept
• marketing strategy concept
• consumer behavior concept