Consumer satisfaction is determined by the gap between product delivery and promise; 80% of consumers rate a $20 shirt highly if it lasts for years, while 70% are dissatisfied if the product fades quickly, according to Anderson & Sullivan (1993).

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  Marketing and Consumer Psychology - iResearchNet

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• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• customer satisfaction concept