A 5% increase in customer satisfaction leads to a 25% increase in profits, according to Hallowell (1996) and Reichheld & Sasser (1990).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• customer satisfaction concept