Sending a 'great choice!' email to a customer reduces cognitive dissonance by 20% and boosts satisfaction by 15%, according to Oliver (1997).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (2)

• customer satisfaction concept
• cognitive dissonance concept