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consumer desires
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Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Feb 11, 2025 19 facts
claimCialdini (2009) asserts that conditional cues create cognitive biases that shape consumer desires.
claimConsumer desires are dynamically constructed through marketing narratives that implant aspirational identities within products, rather than being fixed.
accountExecutives from Group C deliberately prepare aspirational narratives that stimulate specific emotions to reinforce consumer desires for products associated with status, lifestyle, or success.
claimByrne et al. (2019), Bagozzi et al. (2002), Hirschman & Holbrook (1982), Martin & Levey (2013), and Rescorla (2014) state that emotional conditioning shapes consumer desires and that emotional appeals in advertising create lasting associations, turning products into symbols of happiness, success, or self-worth.
measurementIn a study of marketing executives, 8 out of 11 participants identified authenticity and transparency as significant drivers of consumer trust and essential factors in shaping consumer desires.
procedureThe study used a mixed-methods approach, combining a survey with in-depth interviews, to explore marketing’s role in shaping consumer desires and constructing modern desires.
measurementThe study titled 'Redefining Consumer Desires: A Qualitative Study on Marketing's...' utilized a sample size of 131 respondents and eleven marketing executives to gather insights on marketing's role in shaping consumer desires.
claimMarketers actively condition consumer preferences and form new desires aligned with evolving trends by associating products with desirable attributes or aspirations, according to Wang et al. (2021) and Papadopoulou et al. (2022).
accountThe authors of the study conducted interviews with eleven marketing executives between March and June 2024 to understand how marketing shapes consumer desires and constructs modern wants.
claimCialdini (2009) asserts that conditional cues in marketing create cognitive biases that shape consumer desires.
claimThe study evaluated the impact of marketing stimuli such as personalized content, visual and auditory elements in advertisements, influencer endorsements, and emotional narratives on consumer purchasing behavior and desires.
claimEmotional conditioning in advertising shapes consumer desires and creates lasting associations, turning products into symbols of happiness, success, or self-worth, as supported by research from Byrne et al. (2019), Bagozzi et al. (2002), Hirschman & Holbrook (1982), Martin & Levey (2013), and Rescorla (2014).
perspectiveRussell Belk argues that consumer desires are dynamically constructed through marketing narratives that implant aspirational identities within products, rather than being fixed.
claimMarketing Executive Group B prioritizes fulfilling existing consumer needs over creating new desires as a method to impact consumer behavior.
claimConditional psychology provides a framework for understanding how marketing shapes consumer desires.
claimMarketing seeks to identify and satisfy consumer needs while inspiring desires through the introduction of novel products and services.
claimMarketing executives prioritize emotional connections in their strategies to influence consumer desires and decision-making processes.
claimConditional psychology provides a framework for understanding how marketing shapes consumer desires.
claimConditional psychology serves as a robust framework for understanding how marketing stimuli condition consumer desires and shape new consumption patterns.