Marketers actively condition consumer preferences and form new desires aligned with evolving trends by associating products with desirable attributes or aspirations, according to Wang et al. (2021) and Papadopoulou et al. (2022).

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• consumer desires concept