The study used a mixed-methods approach, combining a survey with in-depth interviews, to explore marketing’s role in shaping consumer desires and constructing modern desires.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (2)

• consumer desires concept
• mixed-methods approach concept