The study evaluated the impact of marketing stimuli such as personalized content, visual and auditory elements in advertisements, influencer endorsements, and emotional narratives on consumer purchasing behavior and desires.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (2)

• consumer desires concept
• purchasing behavior concept