Emotional conditioning in advertising shapes consumer desires and creates lasting associations, turning products into symbols of happiness, success, or self-worth, as supported by research from Byrne et al. (2019), Bagozzi et al. (2002), Hirschman & Holbrook (1982), Martin & Levey (2013), and Rescorla (2014).

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• consumer desires concept