The study titled 'Redefining Consumer Desires: A Qualitative Study on Marketing's...' utilized a sample size of 131 respondents and eleven marketing executives to gather insights on marketing's role in shaping consumer desires.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• consumer desires concept