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related 2.00 — strongly supporting 3 facts
Electroencephalography is the primary neuroimaging technique used to detect and measure event-related potentials, as evidenced by its role in capturing cognitive and emotional indicators like the P300 and LPP [1], error-related negativity [2], and general emotional responses [3].
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Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 3 facts
claimEEG captures event-related potentials (ERPs) that reflect emotional and cognitive responses, while fMRI identifies brain regions involved in reward processing, attention, and decision-making.
claimGehring and Willoughby (2002) demonstrated that EEG studies can capture event-related potentials (ERPs), such as error-related negativity (ERN), which indicate post-purchase regret or dissatisfaction.
claimEEG studies detect event-related potentials (ERPs), specifically the P300 and late positive potential (LPP), which serve as indicators of cognitive and emotional processing during consumer decision-making.