Gehring and Willoughby (2002) demonstrated that EEG studies can capture event-related potentials (ERPs), such as error-related negativity (ERN), which indicate post-purchase regret or dissatisfaction.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• event-related potential concept
• Electroencephalography concept