concept

event-related potential

Also known as: ERPs, event-related potentials (ERP), event-related potentials, event-related potential

Facts (10)

Sources

Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org Frontiers 4 facts

claimEEG captures event-related potentials (ERPs) that reflect emotional and cognitive responses, while fMRI identifies brain regions involved in reward processing, attention, and decision-making.

claimGehring and Willoughby (2002) demonstrated that EEG studies can capture event-related potentials (ERPs), such as error-related negativity (ERN), which indicate post-purchase regret or dissatisfaction.

claimEEG studies detect event-related potentials (ERPs), specifically the P300 and late positive potential (LPP), which serve as indicators of cognitive and emotional processing during consumer decision-making.

referenceZhao, M. (2022) authored the paper 'The impact of cognitive conflict on product-service system value cocreation: an event-related potential perspective,' published in the Journal of Cleaner Production, volume 331, article 129987.

Adversarial testing of global neuronal workspace and ... - Nature nature.com Nature Apr 30, 2025 2 facts

procedureThe researchers processed event-related potentials (ERPs) by applying a low-pass, one-pass, zero-phase, non-causal FIR filter at 30 Hz to the raw signal, with epochs segmented from 1 second pre-stimulus to 2.5 seconds post-stimulus.

procedureFor intracranial EEG (iEEG) data, models were fitted per electrode on predefined regions of interest (ROIs) using high-gamma (AUC), alpha (8–13 Hz), and ERPs (peak to peak) as signals, analyzed separately for task-relevant and task-irrelevant conditions.

Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer Feb 28, 2023 1 fact

referenceElgendi et al. (2018) state that event-related potentials (ERPs) are brain signals that arise as the result of a thought, internal stimuli, or an individual’s perception of an external stimulus, and these signals can be measured through EEG signals and involve neurological processes such as memory, expectation, attention, and changes in mental state.

The SAGE Handbook of Play and Learning in Early Childhood sk.sagepub.com SAGE Publications 1 fact

claimDoris Bergen has investigated the event-related potentials (ERP) elicited when children engage in two types of video game play.

The impact of sleep deprivation on cognitive function in healthy adults frontiersin.org Frontiers Apr 8, 2025 1 fact

referencePolich (2007) proposed an integrative theory of P3a and P3b event-related potentials.

Global workspace theory - Wikipedia en.wikipedia.org Wikipedia 1 fact

measurementThe 100 millisecond time domain in sensory processing corresponds to brain physiology related to consciousness, including alpha-theta-gamma brain rhythms and event-related potentials in the 200–300 millisecond domain.