EEG captures event-related potentials (ERPs) that reflect emotional and cognitive responses, while fMRI identifies brain regions involved in reward processing, attention, and decision-making.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• event-related potential concept
• Electroencephalography concept
• cognitive responses concept