Galvanic Skin Response ↔ Electroencephalography

Relations (1)

related 2.81 — strongly supporting 6 facts

Electroencephalography and Galvanic Skin Response are frequently used together as complementary physiological metrics in neuromarketing and consumer behavior research, as evidenced by their joint application in studies on advertisement effectiveness [1], brand personality [2], tourism [3], and online customer reviews [4].

Facts (6)

Sources

Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org Frontiers 6 facts

referenceGarczarek-Bak et al. (2021) utilized electroencephalography (EEG), electrodermal activity (EDA), and eye-tracking (ET) to predict brand choice.

referenceMengual-Recuerda et al. (2021) utilized electroencephalography (EEG) and galvanic skin response (GSR) to study hospitality and gastronomy in tourism.

referenceHerrando et al. (2022) utilized galvanic skin response (GSR) and electroencephalography (EEG) to study online customer reviews.

referenceFondevila i Gascón et al. (2020) and Pozharliev et al. (2022a,b) utilized electrodermal activity (EDA), eye-tracking (ET), and electroencephalography (EEG) to study influencer marketing.

referenceBaldo et al. (2022) report that advertisement effectiveness is measured using Heart Rate (HR), Galvanic Skin Response (GSR), and Electroencephalography (EEG).

referenceXu et al. (2023) utilized electroencephalography (EEG) and galvanic skin response (GSR) to study brand personality.